PRIVACY POLICY FOR PEKKA.IN
Last Updated: 23-12-2025
At Pekka, we recognize that your privacy is a fundamental right. This Privacy Policy outlines our commitment to transparency regarding the collection, use, and safeguarding of your personal data in accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection (DPDP) Act, 2023.
1. INFORMATION WE COLLECT
We collect data to provide a seamless shopping experience. This includes:
- Voluntary Information: When you register, purchase clothing, or contact us, we collect your name, email address, phone number, shipping address, and billing details.
- Automated Information: When you browse Pekka.in, we automatically collect non-identifying data such as browser type, IP address, time zone, and how you interact with our product pages.
- Transaction Data: We track your order history and preferences to provide personalized recommendations and handle returns.
2. LEGAL BASIS FOR PROCESSING
We process your personal data based on:
- Consent: Your explicit agreement when signing up or checking out.
- Contractual Necessity: To fulfill your order and deliver your clothes.
- Legal Obligation: To comply with Indian tax laws and consumer protection regulations.
3. HOW WE USE YOUR INFORMATION
Your data is used strictly for the following purposes:
- Processing, packaging, and shipping your orders.
- Sending transactional updates (Order Confirmation, Out for Delivery) via SMS and Email.
- Preventing fraudulent transactions and ensuring site security.
- Marketing (only if you opt-in) to inform you of new collections or sales.
4. COOKIES AND TRACKING TECHNOLOGIES
Pekka.in uses cookies to "remember" your shopping cart, analyze site traffic, and personalize your experience.
- Google AdWords & Remarketing: We use cookies to show you ads for products you viewed on our site while you visit other websites.
- Control: You can choose to disable cookies in your browser settings, though this may disable certain "shopping" features on our site.
5. DATA SHARING WITH THIRD PARTIES
We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We only share data with trusted partners who help us run our business:
- Logistics Partners: To deliver your orders (e.g., Delhivery, BlueDart).
- Payment Gateways: To process payments securely (we do not store your card numbers).
- Legal Authorities: If required by law or to protect the rights and safety of Pekka and its users.
6. DATA SECURITY AND PROTECTION
We implement "Reasonable Security Practices" as defined by Indian Law. This includes SSL encryption for all data transfers. While we strive for 100% security, please be aware that no method of internet transmission is entirely foolproof.
7. YOUR RIGHTS AS A "DATA PRINCIPAL"
Under the DPDP Act 2023, you have the following rights:
- Right to Access: Request a summary of the personal data we hold about you.
- Right to Correction: Update or fix inaccurate information.
- Right to Erasure (Right to be Forgotten): Request that we delete your data when it is no longer needed for your order.
- Right to Withdraw Consent: You may withdraw your consent at any time through your account settings or by contacting us.
8. DATA RETENTION & BREACH NOTIFICATION
- Retention: We keep your data only as long as necessary for business or legal purposes (e.g., 7 years for GST audit requirements).
- Breach Notification: In the unlikely event of a data breach, we are committed to notifying you and the Data Protection Board of India without undue delay.
9. GRIEVANCE REDRESSAL OFFICER
In accordance with the Information Technology Act and DPDP Act, we have appointed a Grievance Officer to handle your privacy concerns:
10. UPDATES TO THIS POLICY
Pekka reserves the right to modify this policy. Changes will be posted on this page with an updated "Effective Date."
